Online casinos experienced an explosion in popularity and a sharp increase in the number of customers during the quarantines of 2020-2022, due to which the gaming platforms began to change rapidly. And change for the better, taking into account the interests of the players. We are talking about the opinions of hundreds of millions of people. Processing such a volume of information is beyond the power of one person and even a very large team. As a result, IT specialists in gambling called on artificial intelligence (AI) to help. And Shangri La online casino will now tell you why.
Artificial intelligence for long has been used in many areas of life, especially those related to data analysis. Where it is necessary to process a large amount of information, identify problems, establish certain behavioral patterns and markers for response, computer programs are increasingly being used. Artificial intelligence is also a program, but with expanded “creative” abilities.
By analyzing data about clients, as well as their behavior on the site, AI uses it to improve casino platforms from different angles.
• Site customization
• Protection of personal data and money
• Service improvement
• Protection against gambling addiction
Of course, artificial intelligence is not yet developed enough to completely abandon the work of the support team, individual managers for players, analysts and other specialists responsible for the client-oriented development of gaming sites. However, AI can already do a lot.
Gaming site customization
AI analyzes game’s data. Then the guests see their favorite games first, even if they do not create special lists. In addition, the site may offer recommendations based on popular content such as YouTube or Netflix.
Some platforms have connected AI to the formation of basic settings for the client. For example, if a guest often turns off the sound in slots, then in the future even new games will be launched in silent mode.
Protection of personal data and accounts
Safety always comes first in online casinos. Therefore, the actions of visitors are always analyzed for fraud. There are already effective AI algorithms that allow early detection of intruders and blocking them.
If there is a suspicion that a scammer has taken over the account, blocking is immediately performed. The offender is completely cut off from financial transactions and personal data. In this case, the real player receives a notification and has the opportunity to restore access to the account.
Also, AI can block the creation of an account if there is a suspicion that a bot is being created.
Service improvement
We are talking about creating personalized chatbots with advanced features.
At the moment, many online casinos offer to ask questions to chatbots to get general information, site data, game rules, and so on. Such bots are easy to distinguish from real people on the support team, and they cannot go beyond the agreed standard requests.
Chatbots with AI, which are only gaining popularity, are personalized, learn in the process of communication, give advice on certain situations or direct support teams to a specific agent if they themselves cannot resolve the issue.
Protection against gambling addiction
This is the most impressive application of AI in online casinos. Already existing special programs learn to recognize by the players’ behavior and a number of triggers that they go over the edge. Previously, only real people who underwent appropriate training could do this.
When detecting dangerous patterns in behavior, AI can perform several actions: send a pop-up request for a break, reduce the speed of spins in the current game, offer other content to switch attention and less involvement. Even such simple actions help the player to pull himself together and break the line of dangerous behavior.
Some sites already offer players the ability to set limits in accordance with a number of factors: time in the game, the amount of bets made, and so on.
Considering that artificial intelligence for the casino industry is just beginning to develop, this is a great start.
